The 10/10 Boys at CannaTrade Zurich 2026 land on the floor of Messe Zürich with a full booth at Stand 242: premium streetwear pieces, a fresh European-tour capsule, and a stand built to feel like a 10/10 Boys flagship for the weekend. Below is what to expect at the booth, how to find Stand 242, and how this stop fits the wider European tour.
What is CannaTrade Zurich 2026?
CannaTrade is Switzerland’s longest-running cannabis trade fair, and the 2026 edition runs at Messe Zürich as a B2B and B2C showcase across cultivation, retail, accessories and lifestyle. CannaTrade Zurich 2026 brings together licensed Swiss growers, accessory brands, international apparel labels and lifestyle media in one hall, with seminars, product launches and pop-up activations spread across the weekend. For a label rooted in Los Angeles culture and connected to the cannabis lifestyle scene, it is the right room to be in.
Where to find us: Stand 242
We are at Stand 242, in clear sightline of the main entrance. Look for the gold and chrome “10/10 Boys” wall, the signature “Only the Best” graphic on the long sleeves, and the cap and accessory display on the left of the counter. If you have followed the tour through Shisha Fair Frankfurt 2026 or our Spannabis 2026 stand in Bilbao, the booth language will feel familiar — black, gold, chrome, and pieces that read editorial up close.
What you will see at the booth
“Only the Best” long-sleeves in the graphite colourway, with the rose-and-leaf graphic on the front and script down the sleeves.
Caps and headwear from the current run, including the chrome-logo six-panel snapback.
Accessories from the “Only the Best” line — beanies, scarves and small leather goods on rotation through the weekend.
A European-tour capsule, with a small allocation reserved for in-person buyers at Stand 242.
Verification on the floor, so every piece bought at the stand can be checked later on the product verification page.
Premium streetwear on the floor at CannaTrade Zurich 2026, with cannabis jars and cap displays at Stand 242.
Why this stop matters for the brand
Switzerland’s cannabis lifestyle scene reads differently from the German or Spanish floors — quieter, more design-led, more attentive to fabric and finish. That maps cleanly to how we build pieces: premium streetwear with real fit, fabric and proportion, not loud merch. CannaTrade Zurich 2026 is the kind of room where that work gets read up close, and where the LA roots of the brand translate without a long explanation.
The pieces at Stand 242, in brief
Graphite long-sleeves, the chrome six-panel snapback, a curated set of accessories, and the European-tour capsule. No restocks of tour-only pieces after the fair, so anything tour-marked at the stand is closed once it sells out.
The community angle
The booth doubles as a meet-up. If you have followed the brand online and never seen the pieces in hand, this is the easiest way in. The 10/10 community shows up at every stop — Zurich is no exception.
Inside Stand 242: editorial photography of The 10/10 Boys at CannaTrade Zurich 2026.
Best time to come: the first two hours after doors open, before the booth fills up.
Bring ID: required for entry on B2C days and for some product zones inside the hall.
After the fair: live-catalogue pieces ship from the products page; tour-capsule pieces stay exclusive to the stand.
Catch the next stop before it goes public
If you cannot make it to Messe Zürich this round, the European tour continues after Zurich — next stand date, capsule releases and verified-channel updates drop to the newsletter list first.
Where exactly is The 10/10 Boys booth at CannaTrade Zurich 2026?
Stand 242, near the main entrance of Messe Zürich, marked by a large “10/10 Boys” gold and chrome wall.
Will the European-tour capsule be sold at the stand?
Yes. A small allocation of the tour capsule is reserved for in-person buyers at Stand 242. Once it sells out at the fair, it does not restock online.
Can I check that a piece is authentic after the fair?
Yes. Every piece bought at the booth can be checked on the product verification page once you are back home.
Do you ship after the fair if I see something on the floor?
Yes. Anything in the live catalogue ships from the website after the event. Tour-capsule pieces stay exclusive to the stand.
Is CannaTrade Zurich 2026 B2C or B2B?
Both. The fair splits days between trade-only and consumer days. The 10/10 Boys booth is open across both, with a buying window on the consumer days and trade conversations on the B2B days.
