About the 10/10 boys
OUR PHILOSOPHY
The 10/10 Boys is a premium streetwear brand founded in 2019 and designed in California. Built around the idea that excellence is not optional, the brand represents a commitment to quality, intention, and identity — where 10/10 is the baseline, not the goal.
Inspired by Los Angeles underground culture, The 10/10 Boys draws from the raw energy of the streets, creative communities, and individuals who move differently. Our designs reflect confidence without noise, blending urban influence with refined execution.
Every piece is crafted with purpose. We focus on premium fabrics, structured and oversized fits, and attention to detail, creating garments that feel solid, intentional, and built to last. Nothing is rushed, and nothing is accidental.
The 10/10 Boys is more than apparel — it’s a mindset. A standard for those who expect more from what they wear and choose quality over hype, consistency over trends, and authenticity over shortcuts.
BUILT WITH INTENT. MADE TO LAST.
Only the best. Nothing less.
BUILT WITH INTENT
From concept to execution, we work through every stage of the creative process with discipline and focus. Each design is refined until it earns its place — meeting our standards for quality, fit, and long-term value.
We believe premium streetwear should feel as good as it looks, delivering consistency, durability, and presence in every piece.
OUR STORY
Founded in 2019, The 1010 Boys began as a vision shaped by culture, community, and the cannabis industry, blending street roots with premium streetwear. Rooted in Los Angeles, the brand continues to evolve while staying connected to the streets and the people who inspire it.
DESIGN & CREATIVE PROCESS
Our design process is driven by observation, experience, and attention to detail. Inspired by real environments and refined through craft, each collection reflects our commitment to intentional design and precise execution.